Burt's Bees Sets Out to Rescue Its Own

   Burt's Bees Partners with NAPPC to Raise Awareness of Colony Collapse
                                 Disorder

   DURHAM, N.C., Nov. 5 /PRNewswire/ -- The mysterious disappearance of
bees, called Colony Collapse Disorder (CCD), is a growing threat to honey
bees, the mainstay of pollination services in agriculture. Bee-friendly,
natural personal care company Burt's Bees is addressing this environmental
issue by developing a campaign with co-founder Burt Shavitz that will raise
consumer awareness through PSA distribution, online marketing and consumer
sampling efforts. Burt's Bees will also partner with the North American
Pollinator Protection Campaign (NAPPC) both with research funding as well
as a heightened awareness push later this year.
   On November 2nd, Burt's Bees will hit the big screen with a new cinema
campaign to raise awareness of CCD. Burt's Bees public service announcement
run in nationwide cinemas will coincide with the theatrical debut of "BEE
MOVIE," the highly anticipated DreamWorks Animation SKG movie co-written by
and starring Jerry Seinfeld opposite Academy Award(R) winner Renee
Zellweger.
   The new PSA highlights the fact that every third bite of food we eat
depends on bees for pollination, and features Burt's Bees co-founder Burt
Shavitz talking about the important role bees play in agriculture. "We
believe the bees' survival depends on how we manage and protect our world,"
he says. "Burt's Bees is funding research to help find a solution, and you
can help too. Support your local organic farmer. Plant a seed. Make a
healthy place for the bees to live."

The spot also urges audiences to visit
http://www.burtsbees.com to sign up to receive a free packet of seeds to grow bee-
friendly flowers and learn more about Colony Collapse Disorder.